Keywords and SEO on Amazon (How to Stop Being “Invisible”)
How to Stop Being Invisible by Using the Right Words
Told by Professor Drako
Hello, I’m Professor Drako, your personal Amazon business advisor.
Let me tell you something that happens more often than you might think.
Some sellers tell me:
“My product is amazing. Good price, good photos… but I’m not selling.”
And when I review their listing, I almost always find the same thing:
they’re invisible.
Not because their product is bad…
but because they are using the wrong words.
🎥 VIDEO / IMAGE 1 – Professor Drako Introduction (invisible because of keywords)
[IMAGE 1 HERE – Professor Drako explaining “invisible because of keywords”]
Prompt – Consistent Character (Professor Drako | EN | 16:9):
Adult red dragon professor character with white eyebrows and glasses, wearing a bow tie, confident advisor vibe, standing in a digital Amazon search scene where a “great product” is hidden behind a fog labeled “Wrong keywords”, and a spotlight labeled “Right keywords” reveals it, clean classroom background, soft studio lighting, high detail 3D, crisp focus, 16:9
The Simple Truth: On Amazon, If They Can’t Find You… You Don’t Exist
Amazon is a search engine.
Most sales start like this:
someone types something into the search bar
Amazon shows results
the customer clicks
and buys
So the real question is not:
“Is my product good?”
The real question is:
“Am I showing up when people search for what I sell?”
📷 IMAGE 2 – Amazon Search (if you don’t show up, you don’t exist)
[IMAGE 2 HERE – Photo related to search / discovery]
Suggested photo (no text): Download photo
What SEO on Amazon Is (Without Overcomplicating It)
SEO on Amazon means:
discovering how people search for you
placing those keywords in the right places
avoiding words that bring useless clicks
repeating the process and adjusting with data
It’s not magic. It’s method.
Mistake #1: Using “Your” Words Instead of the Customer’s
You say: “elegant Italian handbag.”
The customer may be searching for:
“crossbody bag,” “woven purse,” “small bag for women.”
You think about your product.
The customer thinks about their need and what they want to solve.
When those do not match…
you do not show up.
Mistake #2: Stuffing Keywords Just for the Sake of It
A lot of people do this:
they stuff words into the title with no real meaning
they repeat the same thing 10 times
they use words that do not describe the product
or they go after highly competitive terms with no strategy
Result: Amazon does not clearly understand what you are selling…
and neither does the customer.
📷 IMAGE 3 – Research with Data (real keywords, not intuition)
[IMAGE 3 HERE – Photo related to analysis / data]
Suggested photo (no text, 16:9): Download photo
How to Choose the Right Keywords (Basic but Effective)
Think in 3 layers:
1) Main Keywords (What It Is)
These are the words that define your product.
Examples:
“crossbody bag,” “fiber supplement,” “silicone spatula.”
2) Intent Keywords (Why They Buy It)
Examples:
“for gifts”
“for travel”
“for office”
“for digestion”
“for small kitchens”
3) Attribute Keywords (What Makes It Different)
Examples:
material (leather, stainless steel)
size (small, large)
style (woven, minimalist)
benefit (non-slip, easy to clean)
If your listing includes these 3 layers correctly, Amazon understands your product better…
and you show up better.
🎥 VIDEO / IMAGE 4 – Professor Drako (customer vs seller: “the right words”)
[IMAGE 4 HERE – Drako comparing “your words” vs “customer words”]
Prompt – Consistent Character (Professor Drako | EN | 16:9):
Adult red dragon professor character with white eyebrows and glasses, wearing a bow tie, teaching pose, pointing at two columns on a board: “Seller words” vs “Customer searches”, with the customer side highlighted, Amazon search bar icons in background, clean digital classroom, soft studio lighting, high detail 3D, 16:9
Where to Place Keywords Without Ruining the Listing
The most important places are:
Title: the most relevant + the most searched terms (without stuffing)
Bullets: benefits + natural keywords
Description / A+: context + clarifications + trust
Backend search terms: useful variations (without repeating the title)
Golden rule: first, make sure the customer understands it; then, the algorithm.
When you do it right,
you win with both.
📷 IMAGE 5 – Organization and Performance (measure to improve)
[IMAGE 5 HERE – Photo related to metrics / optimization]
Suggested photo (no text): Download photo
A Quick Mini Test to Know If You’re “Invisible”
Do this today:
Open Amazon like a customer (incognito mode if you want).
Type 3–5 searches that your customer would actually use.
See whether you appear on the first pages.
If you do not appear, it is not “bad luck.”
It is that Amazon is not yet connecting you with those searches…
and that can be fixed.
Closing (The Way I Would Say It)
Thank you for reading this far.
If this blog helped you understand why a product can be “invisible” even when it is good, I recommend:
reading the other blogs on the site (they are designed as a step-by-step path), and
subscribing to our newsletter to receive practical guides on keyword research, listing optimization, and improvements that translate into sales.
I’m Professor Drako, your personal Amazon business advisor.
My main goal is to help you grow your business on Amazon.
Follow me for more business tips.
🎥 VIDEO / IMAGE 6 – Professor Drako Closing (final message)
[IMAGE 6 HERE – Professor Drako closing the topic “stop being invisible”]
Prompt – Consistent Character (Professor Drako | EN | 16:9):
Adult red dragon professor character with white eyebrows and glasses, wearing a bow tie, friendly confident closing pose, pointing at a simple board that reads “Be found = Be sold”, subtle Amazon search and keyword icons, clean digital classroom background, soft studio lighting, high detail 3D, crisp focus, 16:9
